In diverse societies, fragmenting media landscapes and recessionary eras, a big sporting moment is one of the few instances where people can come together, unite, and often escape the daily grind. For many, they are the cornerstone of our leisure-time, benefitting, inspiring and enthralling audiences in ways that few other events and systems can manage.
The ATP World Tour Finals in London should be no exception. The O2 Arena, one of the world’s most iconic stadia, sets the perfect stage for a truly inspiring event that will showcase the world’s greatest athletes at the highest level of tennis.
A truly global event, with contending players hailing from 7 countries that span 3 continents, as well as national and international broadcasting, journalistic and fan interest, only adds to the excitement and drama of the event. London, one of the financial, political, chronological – and now sporting – centres of the world, seems a perfect backdrop to this prestigious tournament. Being the high-stakes climax to the arduous tennis calendar, expectation of the event is truly building.
This event is set to offer a series of tremendous matches between the world’s top eight tennis players; it is at this unique tournament that every match permits fans to view the highest quality, and most competitive, rivalries in a one-on-one, unrelenting and fast-paced sport.
20,000 sets of eyes, plus millions watching from home, will be transfixed on two players alone, fighting at every opportunity and with every sinew of their finely-tuned bodies, to see who will become the ultimate champion. A modern sporting classic.
Sport is an intrinsic part to the cultural fabric of many nations, as well as being indispensable for the good health and well-bring of individuals. Research shows that watching live sport, either on television or in a stadium, can genuinely promote interest in sport.
Let us all hope that the World Tour Finals will encourage a new generation of tennis stars, from all corners of the globe, to emulate their idols and succeed.